How to Sell on LinkedIn Without Being Skeazy

By Viveka | March 20, 2017 | Comments Off on How to Sell on LinkedIn Without Being Skeazy

LinkedIn offers business professionals the ability to network focusing primarily on professional interactions. This makes LinkedIn vastly different from that of Facebook, Twitter and other social media services. It also means that many people jump into a sales conversation WAY too early! While advertising and marketing products through social media can prove financially beneficial, abusing…

8 Ways to Rock Your Personal Brand on LinkedIn

By Viveka | March 13, 2017 | Comments Off on 8 Ways to Rock Your Personal Brand on LinkedIn

We can probably all think of a Brand.  Go ahead.  I’ll wait.  Got one in mind? But not everyone runs a multi-billion dollar company with instantly noticeable slogans and logos. Sure, maybe one day you will have a business like Nike or Apple, and maybe you’ve already thought about building your business brand, having invested in…

5 Ways to Sell on LinkedIn

By Viveka | January 9, 2017 | Comments Off on 5 Ways to Sell on LinkedIn

LinkedIn is one of the oldest (2003) and really one of the more sophisticated social media sites for business people. Designed to connect professionals and showcase their resumes, few companies thought to market their products and services on the platform in the early days. Today, however, it has grown into a thriving community that presents…

What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

By Viveka | December 22, 2016 | Comments Off on What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

LinkedIn’s New Look LinkedIn’s new user interface is here.  Well, it’s here for some of us – like my friend Kate Paine. I don’t have it , so a huge thank you to Kate for giving me access to her new LinkedIn UI! I have a video you can watch of my UI comparison here!…

How to Tag Your High Quality Leads On LinkedIn

By Viveka | December 6, 2016 | Comments Off on How to Tag Your High Quality Leads On LinkedIn

What is LinkedIn Tagging? LinkedIn Tagging is a way for you to segment and organize your connections on LinkedIn. It is similar to Facebook and Twitter Lists (except your connections can’t see how you tagged them.) And for a short while longer, will be available to all users. (Rumor has it that the new interface gets rid…

The Shift from Quantity to Quality of Leads in Account-Based Marketing (ABM)

By Viveka | November 23, 2016 | Comments Off on The Shift from Quantity to Quality of Leads in Account-Based Marketing (ABM)

What is ABM and what does it have to do with you? I wrote about that in my latest article for LinkedIn’s Business Blog For those of us in the B2C or entrepreneurial space, the concept of Account Based Marketing (ABM) is new, and a bit scary! What is ABM? Traditionally, ABM strategy was used…

Give Your Content a Boost with the Help of LinkedIn Publisher

By Viveka | November 14, 2016 | Comments Off on Give Your Content a Boost with the Help of LinkedIn Publisher

LinkedIn Publisher is, in my opinion, one of the best platforms for increasing your own visibility on LinkedIn while encouraging engagement with your content. LinkedIn may “only” have 480 million members, but the people in your LinkedIn network most likely consist of your target audience. This means you have a better chance of your key…

LinkedIn’s New Awesome Video Feature….

By Viveka | August 24, 2016 | Comments Off on LinkedIn’s New Awesome Video Feature….

LinkedIn has a new Video Feature… How cool is that? Well – maybe not as cool as we thought.  But let me back up… I spent last week hanging out with my friend Sue B. Zimmerman, (otherwise known as The Instagram Expert.) That’s when Instagram stories came out. Well what do you know! At the…

Microsoft Just Bought LinkedIn… Holy Crap!

By Viveka | June 15, 2016 | Comments Off on Microsoft Just Bought LinkedIn… Holy Crap!

A Good Thing or a Bad Thing? Holy Moly! This is what I woke up to this morning: “Microsoft and LinkedIn Corporation on Monday announced they have entered into a definitive agreement under which Microsoft will acquire LinkedIn.” At $196 a share… That should help LinkedIn’s stock! (A little like Oprah investing in Weight Watchers!)…

What Inspires Your Business Thinking?

By Viveka | December 18, 2015 | Comments Off on What Inspires Your Business Thinking?

Have you ever thought about where the great philosophers, the great entrepreneurs, the great gurus of whatever they are famous for and the great titans of business get their ideas? Would you like to be in the same position of being intuitive, focused and having the vision necessary for phenomenal business success? Ask yourself: What…

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